How Google Tricks Microsoft Into a Fake Competition

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Or: The Most Overlooked Point In How Google Competes With Microsoft And Nearly Everyone Else Outside The Web

From the very principle, it was never Google’s aim to replace other browsing software such as Internet Explorer, Firefox or Safari with Chrome. In fact, what Google truly wanted, was rather to improve them.

 

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Let me explain in simple words: Google doesn’t actually cares if you are using Chrome, IE or Firefox as long as you are using them to access Google. Didn’t you notice what happened after Google released Chrome? All other browsers adopted the concept of a JavaScript VM. All other browsers incorporated inovation from Google so now the Web loads faster. By adding competition and promoting the benefits of a secure browser architecture, Google has increased the momentum for further web-as-software-platform development. This will make sure not only Google and its services loads faster and look more appealing, but that it does so in every browser, for everyone.

 

Google indeed seems to have a brilliant plan: bringing innovation improving and exploring ideas and then letting everyone borrow its ideas improvements for free so it can profit while every other competitor wastes time and money improving their own products, thinking they are competing with Google. While, in fact, they aren’t: They are just building more room for Google to expand upon. And the Google Chrome Operating System is certainly part of this.

But note that, while those may be bad news for Google’s (virtual) competitors, for us, users, it means a lot more. It’s no doubt the Google Chrome OS will surely play a major role in the paradigm shift we are all living now, where everything is becoming web and being put in the clouds. Lets just wait for some real competition, let the technology evolve, and we shall all benefict.

 

Truth is: In the end, even if Chrome OS fails, it still a win. For Google, and for us.

4 Comments

  1. “Didn’t you notice what happened after Google released Chrome? All other browsers adopted the concept of a JavaScript VM. All other browsers incorporated inovation from Google”

    Actually, Apple and Mozilla were already hard at work on building advanced JavaScript engines. Apple had SquirrelFish and Firefox had TraceMonkey well before Chrome was unveiled. “Make JavaScript really really fast” wasn’t a google innovation at all. They did build a fast JS engine, but they weren’t first and it wasn’t their implementation that caused Apple and Mozilla to invest on that front. The investments had long been made when Chrome was released.

  2. You’re absolutely correct. Software certainly isn’t built from day to night. I’m sure all major players, obviously including Google, started their investments and efforts long ago before Chrome was released. But the first game changer to appear publicly and get an outstanding public appeal was certainly Chrome. To date, whenever a new browser version is released, its first benchmarks are made against Chrome.

    Chrome dictated what to expect from a JS engine, and did it well. They also ensured everyone in the world knew how secure their browser architecture was (even if it ended up having a few issues later, after all) by crafting a very well done comic book about browser safety, sand-boxing and security. I know those things existed long ago before Chrome, but only now they are something taken for granted in the current browser generation.

    Google greatly influenced competition amongst internet browser makers, defining new performance goals and presenting users what to expect from the web in the future, even if they didn’t exactly invented it. But the point here is that, it doesn’t actually matters who gets to be the fastest and greatest in the end; it only matters it can speed and tighten up the web enough so Google can expand further.

  3. I absolutely agree that browser competition is great for everyone.

    (Firefox was the browser that restarted the whole industry, after all. Until Firefox came along, there wasn’t even an active IE team at Microsoft and hadn’t been since 2001.)

    I’m only commenting because you specifically said that after Google released Chrome, all other browsers adopted a Chrome innovation that came from Google. That’s just not true.

    All of the browsers have actually taken different technical approaches to “super fast JavaScript execution.” And neither Firefox nor Safari adopted Chrome’s approach — nor did they wait for Chrome to be released.

    So your original claim was not even close to true. Worse than not true, you’re as much as admitting that you understood it wasn’t accurate when you wrote it which makes your comment seem more than an accident and something closer to propaganda.

    Chrome was _responding_ to Safari and Firefox, not the other way around. Safari and Firefox were already battling for JavaScript performance supremacy and had even developed public test suites that were regularly being used to compare the two browsers — long before Chrome was ever released or even known to the other browser vendors.

    Chrome has a very good JavaScript engine. In some specific JS tests it beats Firefox’s and Safari’s. In other tests it doesn’t. I think you’re going a bit overboard attributing everything great in browsers today to Chrome’s influence. Chrome is a worthy competitor but they are not the instigator in this performance war and while they’re doing quite well in some battles, they’re also doing poorly in quite a few (specific tests).

    Still, that’s all mostly off-topic. I just wanted to point out that you were asserting something in the introduction to your post that was provably false. I’ve done that and you’ve accepted that it’s false and the rest is mostly immaterial.

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