Escrever é…

“Escrever é, em grande medida, administrar entre conhecido e desconhecido, redundância e informação. Um dos riscos sempre implicados nesse campo é o de depender do ‘background’ do leitor, das informações que ele traz (ou não) consigo. Muitas vezes um relato sucumbe porque espera que o leitor aporte conteúdos para compor o sentido de alusões, entreditos, sugestões que o enredo contém.

Tenha sempre em conta que do outro lado de seu texto há, na melhor hipótese, um leitor; e que essa figura, preciosa e fugidia, pode abandonar o barco a qualquer momento. O autor tem todo direito de radicalizar sua escrita, ser inventivo e ousado, mas também o leitor tem o direito de radicalizar por sua parte, caindo fora.”

(FISCHER, Luís Augusto, professor de Literatura da UFRGS – Universidade Federal do Rio Grande do Sul)

Totalmente fora do contexto deste blog, mas ainda assim interessante.

How Google Tricks Microsoft Into a Fake Competition

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Or: The Most Overlooked Point In How Google Competes With Microsoft And Nearly Everyone Else Outside The Web

From the very principle, it was never Google’s aim to replace other browsing software such as Internet Explorer, Firefox or Safari with Chrome. In fact, what Google truly wanted, was rather to improve them.

 

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Let me explain in simple words: Google doesn’t actually cares if you are using Chrome, IE or Firefox as long as you are using them to access Google. Didn’t you notice what happened after Google released Chrome? All other browsers adopted the concept of a JavaScript VM. All other browsers incorporated inovation from Google so now the Web loads faster. By adding competition and promoting the benefits of a secure browser architecture, Google has increased the momentum for further web-as-software-platform development. This will make sure not only Google and its services loads faster and look more appealing, but that it does so in every browser, for everyone.

 

Google indeed seems to have a brilliant plan: bringing innovation improving and exploring ideas and then letting everyone borrow its ideas improvements for free so it can profit while every other competitor wastes time and money improving their own products, thinking they are competing with Google. While, in fact, they aren’t: They are just building more room for Google to expand upon. And the Google Chrome Operating System is certainly part of this.

But note that, while those may be bad news for Google’s (virtual) competitors, for us, users, it means a lot more. It’s no doubt the Google Chrome OS will surely play a major role in the paradigm shift we are all living now, where everything is becoming web and being put in the clouds. Lets just wait for some real competition, let the technology evolve, and we shall all benefict.

 

Truth is: In the end, even if Chrome OS fails, it still a win. For Google, and for us.